Lead with a Story
By:Paul Smith
Published on 2012-08-31 by AMACOM
Storytelling has come of age in the business world. Today, many of the most successful companies use storytelling as a leadership tool. At Nike, all senior executives are designated |corporate storytellers.| 3M banned bullet points years ago and replaced them with a process of writing |strategic narratives.| Procter Gamble hired Hollywood directors to teach its executives storytelling techniques. Some forward-thinking business schools have even added storytelling courses to their management curriculum. The reason for this is simple: Stories have the ability to engage an audience the way logic and bullet points alone never could. Whether you are trying to communicate a vision, sell an idea, or inspire commitment, storytelling is a powerful business tool that can mean the difference between mediocre results and phenomenal success. Lead with a Story contains both ready-to-use stories and how-to guidance for readers looking to craft their own. Designed for a wide variety of business challenges, the book shows how narrative can help: * Define culture and values * Engender creativity and innovation * Foster collaboration and build relationships * Provide coaching and feedback * Lead change * And more Whether in a speech or a memo, communicated to one person or a thousand, storytelling is an essential skill for success. Complete with examples from companies like Kellogg's, Merrill-Lynch, Procter Gamble, National Car Rental, Wal-Mart, Pizza Hut, and more, this practical resource gives readers the guidance they need to deliver stories to stunning effect.
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Book ID of Lead with a Story's Books is 4ya-uB2JVbMC, Book which was written byPaul Smithhave ETAG "I6rOtmG24qw"
Book which was published by AMACOM since 2012-08-31 have ISBNs, ISBN 13 Code is 9780814420317 and ISBN 10 Code is 0814420311
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Book which have "288 Pages" is Printed at BOOK under CategoryBusiness and Economics
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