The People's Game?
By:S. Morrow
Published on 2003-09-30 by Palgrave Macmillan
The beautiful game is big business. Football leagues worldwide are being dominated by clubs who are becoming richer and more powerful. Enormous corporate investment, deals with media giants, huge volumes of merchandising and dedicated TV channels mean that football teams are as concerned with the affairs of the boardroom as what is going on on the pitch. In this dynamic new book, Stephen Morrow examines the changing face of football, looking at issues such as the role of the stock exchange, the viability of the stakeholder approach, the 'new economics' of football including the role of media firms and the social impact of the sport.
This Book was ranked at 21 by Google Books for keyword amateur athletic association runners guide.
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Book which was published by Palgrave Macmillan since 2003-09-30 have ISBNs, ISBN 13 Code is 9780333946121 and ISBN 10 Code is 033394612X
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